Next time you're wondering about some building, project or piece of land, send me an email at and I'll look into it for a possible story.ĭownload the News 5 Cleveland app now for more stories from us, plus alerts on major news, the latest weather forecast, traffic information and much more. We love learning more about what shapes the world around us - the buildings, the spaces and the ways we move between them. Have you ever noticed something interesting in Northeast Ohio and wondered, “Hey…what’s going on there?” “And it’s just because of time, money, complication, everything that a commercial developer needs, we were willing to take on and endure in make something that will live on brightly in this community for years and years to come,” said Vernaci. That means Playhouse Square is not only the owner but the developer too. It took 20 years to make The Lumen a reality, Vernaci said, because of complications purchasing the land and getting the project green lit. “It has always been a part of Playhouse Square’s mission to create a district, an entertainment district, where people could live work and play,” said Vernaci. An outdoor deck five stories up offers grills, a pool and views of Playhouse Square.Īlmost a third of the building is already rented out, with an average age of 34 among the tenants, which Vernaci said makes the building even more vibrant. The common area on the 35th floor offers views no other shorter building can give of the lake and the rest of downtown. “So we looked around at what was in the market place and every amenity, every feature, we wanted to have one more.” “We looked to develop this as a ‘Market plus 1,” said Vernaci. Each new apartment project tries to outdo their competition but Vernaci said The Lumen outdoes them even more. Vernaci said The Lumen stands out because of its amenities. “You don’t want to just blend in to what already exists.” “You have to be bold, you have to be loud and proud,” said Playhouse Square President and CEO Gina Vernaci. Fasenmyer Foundation specifically designated for a residential project, funds raised to support the not-for-profit mission of Playhouse Square were not used for The Lumen.CLEVELAND - The lights have been dark along Euclid Avenue in Playhouse Square since the early days of the coronavirus pandemic, but just across the street The Lumen is officially all lit up.īy Thursday’s grand opening, 86 of the building’s 318 apartments were already rented out, joining a downtown rental market that appears to be staying strong through the coronavirus pandemic. This investment is an example of our long-term real estate strategy, which is to build a working endowment to help secure the future of our historic theaters, and the entertainment and educational programs people enjoy in them.Īside from a $15 million gift from the Richard J. Key components of our mission are to create an exciting district and drive economic vitality in the region. Playhouse Square has always taken a lead role in making sure our neighborhood is a vibrant destination in the heart of the city. The Lumen was chosen as the building’s name to reflect the energy surrounding Playhouse Square as well as the importance of light in theater in general and the Playhouse Square District in particular: the GE Chandelier, the marquees, retro sign and gateways. Standing 396 feet tall on a one-acre site at the corner of Euclid Avenue and East 17 th Street, The Lumen apartment tower offers residents commanding views of the city and Lake Erie, thoughtfully curated amenities and a spacious, fresh and healthy environment. In October 2020, Playhouse Square completed the largest residential project undertaken in downtown Cleveland in 40 years.
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